Promo marketing is a marketing trend that has shown great results within many industries not only online but offline as well. Applying promo campaigns makes seamless customer journeys and grows sales, loyality, LTV, ROMI and retention.
But promo marketing is a part of marketing strategy and should take account of fuel retail and c-stores specific traits:
- The gross margin (or markup) on gasoline in 2021 is 21.6 cents per gallon or 8,5% of the overall price. In-store purchases provide much higher margins and a source of gross profit for c-stores.
- People make a lot of trips to the pump—but not necessarily to the convenience stores, they’re attached to. That’s a lot of missed opportunities for retailers to increase convenience store sales.
- From the consumer perspective, all petrol stations tend to blend into one another. The gasoline fueling station industry is fairly homogenous across the board: prices, amenities, products, and even architecture are quite similar for a majority of petrol stations.