This block is about collecting and analyzing customers data at certain intervals. We take the information from your CRM and make it easier to explore and manage. Whether you are a marketer, analyst or a product manager we help you to understand the data by structuring and visualizing. The data is being normalized and deduplicated as well at this block. This is the point where any marketing campaign starts.
Data collecting and groups making
We will automatically collect customer's data you have and normalize it. Then the platfrom will create digital portrait of each customer and make groups depending on different behavioral factors.
Check your KPI
You will be able to independently evaluate the performance of the service. Configure the required business metrics and track the consumption dynamics of the target customer group weekly.